The Brief
Following the huge success of the initial Big Zuu campaign, we were briefed to enlist Big Zuu once again and work with him to celebrate Zizzi’s brand-new range of desserts.
Campaign
- We sat down with the food team at Zizzi, as soon as the concept of a dessert calzone was raised, we knew this was the dessert for the campaign.
- The Cal’ZUU’ne was born! We contracted Zuu and worked with his production company Big Productions to create an engaging piece of content to celebrate Zuu’s relationship with Zizzi as well as his latest special guest… The Big Zuu, Big Apple Cal’zuu’ne.
- To launch the Cal’Zuu’ne we planned a big party. We invited key press, newsworthy celebrities and our loyal Zizzi Ambassadors.
- We added a little sparkle, a DJ, cocktail bar, red carpet, step & repeat and Instagrammable goodie bags.
- The dessert was sold at Zizzi’s nationwide as a Special Guest and was the fastest selling dessert.
The Results
- 160 x guests
- 17 x pieces of national, trade and consumer coverage
- 10 grid posts and Tik Tok reels from influencers (non-paid)
- 145 X stories
- Cal’zuu’ne content reached 69.5K people
Working with Espresso has been an absolute game-changer for Zizzi. Lisa & Stacey, the power PR duo, are an extension of our team who consistently deliver innovative PR strategies, dream up tactical and relevant campaigns, and see it through from planning to execution; all the while working tirelessly to secure impactful press coverage. Their dedication and creativity have not only elevated our brand's visibility but also generated tangible results. If you're looking for a PR partner that goes above and beyond, look no further than Espresso.Michael Jordan