Case Study

Zizzi Zillionaires’ Club

The Brief

To bring Zizzi first ever loyalty programme The Zillionaires’ club to life and highlight the appeal to followers amongst the Gen-Z audience and drive sign-ups to The Zillionaire’s Club.


  • We let TV chef and BAFTA award winning Big Zuu loose into the Zizzi kitchen to star in a seven-part content series revealing Zizzi’s secret recipes.
  • We worked closely with Big Zuu to create his very own pizza which is available now on the menu in every Zizzi restaurant nationwide.
  • In restaurant, Big Zuu’s pizza is printed on menus up and down the country with full branding to bring our special guest to thousands of customers attention. The pizza is also available on Deliveroo, Uber Eats and Just Eat.
  • We filmed a live cookalong with Big Zuu Live on Instagram encouraging both Big Zuu’s and Zizzi followers to create and share their own creations #ZUUZILLIONAIRE
  • We took Big Zuu out and about to engage with the public and sample his Special Guest creation Big Zuu’s Zillionaire Rustica resulting in huge buzz and excitement as well as engaging images which we packaged up and sold-into national media.

The Results

  • Engaging 7-part content series achieving comments, likes and over 10,000 views
  • A huge volume of trade, consumer and showbiz coverage featuring content and including key messages
  • Impressive sales of The Big Zuu Zillionaire Rustica nationwide
  • 75,000 sign ups to date to The Zillionaire Club
Espresso are fantastic – since working with them they’ve delivered time and time again outstanding campaigns, partnerships and coverage for zizzi. They have come to feel part of the team and I cannot rave about them enough. Their passion and enthusiasm for what they do and the brands they work with is second to none. I would highly recommend them to anyone. Katie Stratton

Head of Brand marketing at Zizzi restaurant