The Brief
The theme for Mental Health Awareness Week last year was anxiety with the campaign hashtag #ToHelpMyAnxiety.
Campaign
To bring the theme to life and continue to raise awareness of the charity and the partnership with Zizzi, Espresso continued the successful ‘In Conversations With’ online content series which kicked off last year.
Espresso on-boarded and contracted Lioness, Queen of the Jungle and MBE Jill Scott and good friend and actor Owen Warner. Using a brand-new refurbed Zizzi Chester restaurant as the back-drop – Espresso hosted a natural honest and open conversation over a delicious 3 course Zizzi meal, where they both discussed topics with each other around anxiety and mental health.
The conversation will be captured by our production team and was released throughout the course of Mental Health Awareness Week.
The Results
- 10x media coverage
- 3x social media episodes – posted on talent socials and Zizzi owned channels
- 1 x 8 minute film to be posted on Zizzi and Mental Health Foundation website
- Ambassador support from Zizzi influencer network