Case Study

Style Cheat × Chloe Lewis

The Brief

  • Drive sales of Style Cheat’s summer collection
  • Raise awareness of the brand name


  • We recommended, negotiated and on-boarded Chloe Lewis as the brand ambassador.
  • Worked closely with the agent to develop the Edit.
  • Developed messaging for the campaign
  • Created strong shareable content (video and imagery) for Style Cheat’s owned social channels
  • Hosted and managed launch party inviting celebrity guests and influencers
  • Managed celebrity interviews with Heat, Closer and OK! Magazine
  • Achieved coverage on This Morning, 5x Mail Online articles, Fabulous Magazine plus others

The Results

  • Massive increase in social media following
  • Full collection sold out in less than 24 hours
  • Increased brand awareness due to PR push
  • Success resulted in Espresso working on a second edit with Chloe Lewis which sold out again in 24 hours