The Brief
- Drive sales of Style Cheat’s summer collection
- Raise awareness of the brand name
Campaign
- We recommended, negotiated and on-boarded Chloe Lewis as the brand ambassador.
- Worked closely with the agent to develop the Edit.
- Developed messaging for the campaign
- Created strong shareable content (video and imagery) for Style Cheat’s owned social channels
- Hosted and managed launch party inviting celebrity guests and influencers
- Managed celebrity interviews with Heat, Closer and OK! Magazine
- Achieved coverage on This Morning, 5x Mail Online articles, Fabulous Magazine plus others
The Results
- Massive increase in social media following
- Full collection sold out in less than 24 hours
- Increased brand awareness due to PR push
- Success resulted in Espresso working on a second edit with Chloe Lewis which sold out again in 24 hours