Case Study

Sly Dog × Hush Mayfair

The Brief

SLY DOG briefed Espresso to achieve traditional coverage, social media buzz, raise their profile in the London bar scene and drive industry credibility for their delicious and unique premium spiced rum brand.


Espresso brought together London’s favourite iconic alfresco courtyard Hush Mayfair with SLY DOG inviting Hush visitors to wander into autumnal courtyard and enjoy a selection of SLY DOG infused cocktails including a Halloween special, The Zombie Dog.

Negotiated an influencer event as well as influencer gifted meals and cocktails at Hush Mayfair.

The Results

  • A series of engaging fun and on brand social media content celebrating both brands
  • Coverage about the partnership across trade, national and consumer media titles including Hospitality and Catering News, The Evening Standard, Heatworld, Luxury London
  • A massive and successful opportunity for SLY DOG to raise their profile.
  • A physical space for SLY DOG to invite investors and brand stakeholders