The Brief
Mama Bamboo briefed Espresso to deliver national coverage and create engaging shareable content in order to widen their customer base engaging new parents and parents to be at the start of their parenting journey.
BCorp brand Mama Bamboo makes award winning, premium, eco friendly nappies & wipes made from Bamboo.
Campaign
Espresso developed a partnership with Made in Chelsea, new mum and sustainable living advocate Tiffany Watson. Mama Bamboo appointed Tiffany Watson as it’s new Head of Accessories Design. Over a few month period, Tiffany worked closely with the Founder of Mama Bamboo to develop a brand new line of beautiful, natural, bamboo based products for the members of the Mama bamboo loyalty club, the Bamboo Buddy Club.
The campaign involved a photo-shoot, video content campaign at Tiffany’s London home where we also filmed a podcast interview. Espresso secured a number of media interviews and Tiffany attended The Baby Show with Mama Bamboo and spent the day driving customers to purchase product.
As part of the campaign, Espresso developed a successful influencer programme where new mums and dads received product throughout the campaign period.
The Results
- Over 20x pieces of national and consumer coverage
- 30x brand ambassadors delivering reels, grid posts and stories as well as supporting brand initiatives
Working with the Espresso team has been a joy. It is our first foray into the world of PR and they have supported and guided us through every step. And the results are brilliant. We could not be more pleased with the amount of national coverage our key campaigns have received in such a short timeframe, and the response from our target consumer base has been overwhelmingly positive. Espresso have also been instrumental in bringing structure and results-driven clarity to our influencer programme, gaining and managing multiple ambassadors with gifting and content development. Our online presence and SEO has seen a significant boostLaura Crawford