Case Study

EXALT × Tottenham Hotspur

The Brief

To promote a range of products for the Tottenham Hotspur first team following a new partnership which Espresso facilitated.


  • We negotiated a partnership with protein drink EXALT with Tottenham Hotspur
  • The deal included creating the bespoke sleeves for the bottles to cement the partnership
  • Upon signature of the contract, we’ve worked with the team at Tottenham Hotspur FC to kick-start the partnership creating a suite of assets for launch
  • Negotiated and managed the shoot, securing EXALT branding in the changing rooms and on the bowl screen on the pitch
  • Shoot took place and content was approved
  • Drafted press materials including a trade press release (business and sports trade press) and a consumer press release (food and drink, health and wellness)
  • Set up an additional content day with Emma Tester Head of Nutrition at Tottenham Hotspur FC where she gave her top tips for nutrition recovery which we’ll be sharing with consumer media

The Results

14x pieces of coverage